Scent – the new ingredient that enhances the product experience
Scent Is the Untapped Sense The most powerful sense we possess is our sense of smell. It is instantaneous and can induce a tidal wave …
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Keith Kelsen’s Scent Narrative: Stinky Car Scents, the Desperate Odor of Ride Sharing
Bad Car Scents can be Very Expensive The multi-trillion-dollar automobile market of the future including car sharing, ride sharing and autonomous cars, yet the biggest …
Keith Kelsen’s Scent Narrative Spring Cleaning with Clean Scent
The Definition of Clean & Clean Scent Spring Cleaning is upon us and a Clean Scent is our theme. There is no definition of “clean” as a …
Keith Kelsen’s Narrative of Scent Biomarkers
Biomarkers and the Ability to Counteract Body Odors in Autonomous & Rideshare vehicles Our work with biomarkers, has brought up interesting facts. Biomarkers are the …
CAR SCENTS WITH A SENSE OF SMELL
CAR SCENTS AND THE AWARE CAR Car Scents have always been important in the experience, now they can smell. Now, Scent and the interior experience …
Keith Kelsen Scent Narrative: Mobilizing Molecules
Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”. …
Keith Kelsen’s Scent Narrative: Happy Fresh New Year 2018
FRESH FRAGRANCES 2018 Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us. I …
Keith Kelsen’s Scent Narrative: Happy Scent Holidays
Happy Scent Holidays! Homecoming for the holidays recalls that sweet smell of home; but what is that for everyone? The Scent Narrative has often profiled …
Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail
Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent …
KEITH KELSEN SCENT NARRATIVE: FRESH SCENT MAY DOMINATE MILLENNIALS IN 2018
NEW REPORT DETAILS FRESH SCENT PREFERENCES IN THE REAL WORLD Fresh Scent is the new preference for the under 35-year-old market, a surprise to the …