28 Feb: Keith Kelsen’s Narrative of Scent Biomarkers

Biomarkers and the Ability to Counteract Body Odors in Autonomous  & Rideshare vehicles Our work with biomarkers, has brought up interesting facts.  Biomarkers are the “measurable substance in an organism whose presence is indicative of some phenomenon” and its smell. Biomarkers play a vital role in the development of therapies,…


29 Jan: Keith Kelsen Scent Narrative: Mobilizing Molecules

Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”.  Automakers are making a massive shift in how cars are perceived and experienced. It is happening to “shift moods” and provide “wellbeing” inside the vehicle. We have discussed…