June 16, 2021, VivaTech, Paris Expo Porte de Versailles, France, Inhalio announced today that it has launched the third generation of its digital scent platform for fine fragrance brands who need to transform their product offerings in order to meet the demand from a new generation of digital consumers that live, work, and play in over 360 million connected homes. With the Inhalio Digital Scent 3.0 Platform for connected homes, fine fragrance brands now have all the technology and business elements necessary to digitally transform analog fragrance-based offerings into digitally powered subscription services to increase revenue, widen markets, accelerate the delivery of their own in-home and in-car branded scent diffusers, add scent cartridge recurring revenue, and gain cloud-based consumer insights and trends.
This Digital Fragrance Transformation is enabled by Inhalio’s Digital Scent 3.0 Platform – a white-label solution that incorporates all aspects of a cloud-based digital scent platform including: intelligent scent cartridges, advanced multi-scent diffuser reference designs for in-home and in-car deployments, smartphone Apps and support for voice command assistants, all powered and managed through a global network of cloud data centers with back-end business services for supply chain management, online customer support, global customer insights and business data visualization.
“As the leader in digital scent services, with 24 years of technology development, patent filings, testing, and real-world deployments, we have a proven scent platform designed specifically for companies like LVMH, Chanel, Coty, L’Oréal, Natura Cosméticos, and other fine fragrance brands,” said Keith Kelsen, CEO of Inhalio, Inc. “This platform includes reference designs, cloud, APPs, intelligent cartridges, and voice control that traditional fragrance brands, air-care, and wellness providers need to accelerate the delivery of a new generation of digital, in-home scent diffuser solutions. And equally important, it brings a long tail of recurring revenue to these businesses through scent cartridge subscription models.”
The Inhalio Digital Scent 3.0 Platform includes proven reference designs and detailed technology insights into each aspect of a digital scent delivery solution. The platform is available as a B2B2C white label solution to fragrance brands and manufacturers under a technology license agreement. Representing more than 100,000 man-hours of digital scent technology development, software programming, product testing and QA, the Digital Scent 3.0 platform is comprised of four fundamental cornerstones:
- Scent Infusion – Scent Diffusion Profiles and Intelligent Scent Cartridges
- Scent Diffusion – Dry-air or Oil diffusers, with multiple network connectivity options
- Smart Control – Smartphone Apps, Voice Control, and APIs, App Dev and/or Re-Skinning
- Cloud Control – Management, Monitoring, Usage Insights, and Support Ticketing
Scent Infusion and Intelligent Scent Cartridges – Inhalio Scent Cartridges offer the advantages of dry-air diffusion in a precision-controlled fashion that delivers a higher degree of fragrance clarity, pureness, and healthiness. Scent cartridges are intelligent in that each contains encrypted digital information to self-authenticate once loaded into a diffuser, eliminating fakes and knockoffs. The digital diffuser communicates with the cloud and picks up the correct Scent Diffusion Profile to ensure the proper duration of scent delivery, intensity, and cadence for that specific scent cartridge. With this end-to-end integration, Inhalio can collect customer usage data on each individual cartridge. This allows the aggregation of usage data of each cartridge, on a specific device, for a particular user, as well across a collection of users, or a geographic region. Inhalio scent cartridges are designed to be sustainable. By using green/sustainable materials we fully support cartridge recycling including reuse of polymers.
Diffusion and Multi-Scent Digital Diffusers – Inhalio dry-air/oil-based diffusers are devices that are designed and built using Inhalio’s data-centric focus and cloud-connected capabilities. Each diffuser incorporates special firmware to ensure the proper diffusion performance parameters are met using unique scent diffusion algorithms. The result is a consistent and optimal scent delivery release cadence for the associated spatial environment and scent, throughout the lifetime of the scent cartridge. Reference designs which include hardware and mechanical systems, all control electronics and networking, and system firmware can be used as is with re-branding/badging, or as a basis for quickly creating custom diffuser designs.
Smart User Control – The reference design platform includes a wide variety of smart controls for users to easily create fragrance diffusion schedules. Users can manage and control any number of diffusers using a smartphone App built for Apple or Google devices, from a traditional notebook or tablet device, and even through voice command assistants such as Alexa, Siri, or Google. Specific pre-made Apps are available and can easily be re-skinned depending on which specific use-case is being employed: Wellness Life, Fine Fragrance diffusion, or other use cases. APIs can be used to control custom functions and integrate with other home systems such as lighting, heat, and music systems.
Cloud Control and Insights – Apps and Diffusers connect to, and are controlled by, one of the Inhalio cloud data centers located across the globe. Inhalio data centers offer unique and private instances of the cloud application that monitor, control, and manage a branded network of diffusion devices while also supporting multi-cloud integration with a brand’s CRM or ERP system to ensure complete customer (end user) data privacy. The Inhalio multi cloud-based system delivers a new level of AI and consumer usage insights that no other digital scent provider offers. We are unique in our ability to capture and analyze consumer usage data, and supply that data to brands who use it to better understand customer preferences. In addition, the Inhalio cloud has a B2B management system so Brands can manage and control their user subscriptions, set and adjust reorder notifications for consumers, as well as simplify end-user support with a built-in support ticking system.
Using the Digital Scent 3.0 Platform and our connected-home scent reference architecture, Inhalio gives today’s fine fragrance brands and wellness companies a massive head-start in the new world of cloud-based digital scent delivery and management, with the added value of collecting, analyzing, and understanding consumer trends and gaining business insights. With more than 360 million connected households, many with home offices, the market for in-home scent experiences has barely been scratched.
Inhalio is a global leader in cloud-based digital scent technology. The Inhalio Digital Scent 3.0 Platform is transformative to personal wellness and well-being by diffusing fine fragrances, and scents that can sanitize airborne pathogens, eliminate malodors, and create mood-mapped experiences. We focus on the science of scent using a data-centric process of precise scent infusion, molecular dry-air diffusion, digital app control, and detailed cloud-based business insights. www.inhalio.com
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