Then Inhalio made scent programmable.

Inhalio thesis in one line: turn scent from a consumable into a connected, measurable, defensible digital system. The problem was hiding right in front of our nose. Scent is powerful, but the industry has been analog: no telemetry, weak attribution, hard compliance tracking, and no recurring software-like revenue.

Brands pay to put fragrance in a bottle or a device and then lose the plot—no visibility into use, no ability to adapt, no way to tie experience to outcomes.

Inhalio’s answer is a platform, not a gadget. The stack couples dry-air infused-polymer cartridges with NFC-addressable data files and a cloud layer that controls dosing, sequences experiences, reports usage, and enforces economics. Each diffuser becomes an IoT node; each cartridge becomes a software-addressable asset.