Scent

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05 Jan: Keith Kelsen’s Scent Narrative: Happy Fresh New Year 2018

FRESH FRAGRANCES 2018 Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us.  I remember the clean, fresh scents as kid mowing acres of grass, fishing in the babbling creek, after a thunderstorm, or walking in the house and…

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15 Dec: Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail

Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent on Virtual Reality. From mitigating nausea (VR sickness) to creating a “holodeck” realistic experience, Scent rules.  Scent is playing a major role in retail now. …

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18 Oct: Keith Kelsen’s Scent Narrative: Scent and Science Fiction

Scent and science have combined; the science fiction of yesterday is now science fact.  Scent is the next big thing in both Virtual Reality (VR) and Augmented Reality (AR).   These “reality shifters” become even more real when emphasized with Scent.  In both VR and AR, immersion is key to the…