Scent

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20 Feb: CAR SCENTS WITH A SENSE OF SMELL

CAR SCENTS AND THE AWARE CAR Car Scents have always been important in the experience, now they can smell.  Now, Scent and the interior experience in automobiles is about to get interesting. As we progress in to a new era of technocentric automobiles, cars are gaining senses and new awareness. …

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29 Jan: Keith Kelsen Scent Narrative: Mobilizing Molecules

Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”.  Automakers are making a massive shift in how cars are perceived and experienced. It is happening to “shift moods” and provide “wellbeing” inside the vehicle. We have discussed…

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05 Jan: Keith Kelsen’s Scent Narrative: Happy Fresh New Year 2018

FRESH FRAGRANCES 2018 Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us.  I remember the clean, fresh scents as kid mowing acres of grass, fishing in the babbling creek, after a thunderstorm, or walking in the house and…

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15 Dec: Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail

Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent on Virtual Reality. From mitigating nausea (VR sickness) to creating a “holodeck” realistic experience, Scent rules.  Scent is playing a major role in retail now. …

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18 Oct: Keith Kelsen’s Scent Narrative: Scent and Science Fiction

Scent and science have combined; the science fiction of yesterday is now science fact.  Scent is the next big thing in both Virtual Reality (VR) and Augmented Reality (AR).   These “reality shifters” become even more real when emphasized with Scent.  In both VR and AR, immersion is key to the…