Bad Car Scents can be Very Expensive The multi-trillion-dollar automobile market of the future including car sharing, ride sharing and autonomous cars, yet the biggest …
Read moreKeith Kelsen’s Scent Narrative: Stinky Car Scents, the Desperate Odor of Ride Sharing
CAR SCENTS AND THE AWARE CAR Car Scents have always been important in the experience, now they can smell. Now, Scent and the interior experience …
Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”. …
FRESH FRAGRANCES 2018 Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us. I …
Read moreKeith Kelsen’s Scent Narrative: Happy Fresh New Year 2018
Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent …
Read moreKeith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail
NEW REPORT DETAILS FRESH SCENT PREFERENCES IN THE REAL WORLD Fresh Scent is the new preference for the under 35-year-old market, a surprise to the …
Read moreKEITH KELSEN SCENT NARRATIVE: FRESH SCENT MAY DOMINATE MILLENNIALS IN 2018
Commuting is the worst part of a day. Drive-time commuting is an evil experience unless you enjoy the feeling of being trapped. Nevertheless, people tend …
Read moreKeith Kelsen’s Scent Narrative: Survival Strategies for Commuting
Scent can transport you back through time. Time travel through Scent? I think that I have experienced it, myself. As a kid, our family would …
Read moreKeith Kelsen’s Narrative of Scent: Time Travel Through Scent
Scent and science have combined; the science fiction of yesterday is now science fact. Scent is the next big thing in both Virtual Reality (VR) …
Read moreKeith Kelsen’s Scent Narrative: Scent and Science Fiction
For decades, the American dream is the open road, a fast car and that New Car Scent we love. In China, it seems the majority hate …
Read moreKeith Kelsen’s Scent Narrative: That New Car Smell We Love