From opinion to evidence—use AI usage and trend data to guide roadmap and SCENT.
Digital AI Scent Platform data turns brand debates into decisions. Compare fragrance profiles by daypart, climate, location, and channel; run controlled A/B tests on new blends and dosing; and link outcomes to commerce (refill re-orders, subscription retention, basket size). Insights guide launch timing, creative, and retail assortments. When performance is visible, marketing and product teams move faster together—and the brand story gets sharper with each AI cycle.
Under the hood, device telemetry and NFC-tagged cartridges feed anonymized cohorts into a Brand Intelligence dashboard, with connectors to your ecommerce/retail systems and CDP/CRM for closed-loop measurement. Privacy is opt-in and purpose-limited, while guardrails keep tests clean (sample size, holdouts, caps). The result is a repeatable test-and-learn engine that informs blend optimization, inventory planning, and targeted offers without guesswork.
Request a sample Brand Intelligence dashboard with anonymized data.
