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Keith Kelsen’s Scent Narrative Spring Cleaning with Clean Scent

March 15, 2018 by Keith Kelsen

The Definition of Clean & Clean Scent Spring Cleaning is upon us and a Clean Scent is our theme. There is no definition of “clean” as a …

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Inhalio - Sensory Market Ecosystem

Keith Kelsen’s Narrative of Scent Biomarkers

February 28, 2018 by Keith Kelsen

Biomarkers and the Ability to Counteract Body Odors in Autonomous  & Rideshare vehicles Our work with biomarkers, has brought up interesting facts.  Biomarkers are the …

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CAR SCENTS WITH A SENSE OF SMELL

February 20, 2018 by Keith Kelsen

CAR SCENTS AND THE AWARE CAR Car Scents have always been important in the experience, now they can smell.  Now, Scent and the interior experience …

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Keith Kelsen Scent Narrative: Mobilizing Molecules

January 29, 2018 by Keith Kelsen

Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”.  …

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Keith Kelsen’s Scent Narrative: Happy Fresh New Year 2018

January 5, 2018 by Keith Kelsen

FRESH FRAGRANCES 2018 Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us.  I …

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Keith Kelsen’s Scent Narrative: Happy Scent Holidays

December 21, 2017 by Keith Kelsen

Happy Scent Holidays! Homecoming for the holidays recalls that sweet smell of home; but what is that for everyone?  The Scent Narrative has often profiled …

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Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail

December 15, 2017 by Keith Kelsen

Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent …

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KEITH KELSEN SCENT NARRATIVE: FRESH SCENT MAY DOMINATE MILLENNIALS IN 2018

November 17, 2017 by Keith Kelsen

NEW REPORT DETAILS FRESH SCENT PREFERENCES IN THE REAL WORLD Fresh Scent is the new preference for the under 35-year-old market, a surprise to the …

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Keith Kelsen’s Scent Narrative: Survival Strategies for Commuting

November 10, 2017 by Keith Kelsen

Commuting is the worst part of a day. Drive-time commuting is an evil experience unless you enjoy the feeling of being trapped. Nevertheless, people tend …

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Inhalio - Scent Branding

Keith Kelsen’s Narrative of Scent: Time Travel Through Scent

October 25, 2017 by Keith Kelsen

Scent can transport you back through time.  Time travel through Scent? I think that I have experienced it, myself.  As a kid, our family would …

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