“What’s your signature scent? Yeah, we don’t know either — but Sephora’s first-to-market sensory technology, InstaScent, might be able to help answer this age-old question. No more overwhelming department store counters for you!”
— Noël Duan, Yahoo Beauty
https://www.yahoo.com/beauty/sephora-beauty-tip-workshop-san-francisco-174751572.html