{"id":30722,"date":"2020-02-20T16:42:20","date_gmt":"2020-02-20T16:42:20","guid":{"rendered":"https:\/\/inhalio.com\/?p=30722"},"modified":"2020-02-20T16:42:23","modified_gmt":"2020-02-20T16:42:23","slug":"scent-the-new-ingredient-that-enhances-the-product-experience","status":"publish","type":"post","link":"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/","title":{"rendered":"Scent – the new ingredient that enhances the product experience"},"content":{"rendered":"\n

Scent Is the Untapped Sense<\/p>\n\n\n\n

The most powerful sense we possess is our sense of smell. It\nis instantaneous and can induce a tidal wave of emotional memories and moods. Our\nscent receptors connect directly to the section of the brain that is\nresponsible for memory and emotion. According to Martin\nLindstrom author of Brand Sense: Sensory Secrets Behind the Stuff We Buy: \u201c75%\nof the emotions we generate daily are affected by smell. Next to sight, it is\nthe most important sense we have. Also noted was that that brand impact\nincreased by 30% when more than one sense is engaged and by 70% when three\nsenses are integrated into the brand message.\u201d  With numbers like that, it\u2019s obvious why\nmarketers are quickly adding scent into their product and brand mixes.  <\/a><\/p>\n\n\n\n

Scents have the unique ability to transport us backwards, to\na particular place and time, linking us immediately to a specific memory or\nfeeling. Scents that we experience in the present can also create this same\nimpermeable bond \u2013 with a location, such as a hotel lobby, while riding inside a\nvehicle, or simply in a home setting.  It\nis no surprise that brand and product marketers are now adding scents to their\nproduct mix to create this bond with their customers.  <\/p>\n\n\n\n

Scents link us to certain moods and emotional states because they stem from our past experiences and something known as \u201cassociative learning.\u201d \u201cWe know that the neurological substrates of olfaction are especially geared for associative learning and emotional processing. The olfactory bulbs are part of the limbic system and directly connect with limbic structures that process emotion (the amygdala) and associative learning (the hippocampus). No other sensory system has this type of intimate link with the neural areas of emotion and associative learning, therefore there is a strong neurological basis for why odors trigger emotional connections.\u201c [Scientific America] <\/em><\/p><\/blockquote>\n\n\n\n

Enhancing a Product or Service Offering by Incorporating Scent<\/p>\n\n\n\n

No market is more in need of a scent-based solution than the Rideshare market. By incorporating scent diffusers in rideshare vehicles, passengers can book a \u201cwellness ride\u201d and benefit from a more enjoyable and healthier trip through the power of scent. Using a mobile app, riders can select one of four in-vehicle fragrances that promote wellness, eliminate odors, or reduce mild cases of motion sickness. In-vehicle digital scent diffusers and associated scent cartridges enable riders to release the right scent to create the specific experience or mood they desire. Riders can choose a scent to relax and unwind, stay alert and invigorated, be fresh and healthy, or reduce mild motion sickness. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Similarly, in the automotive OEM market, a focus to add\nscent in vehicles is underfoot, or should we say under-nose. Car manufacturers\nand their Tier1 suppliers are beginning to design and incorporate scent\ndiffusers to higher-end models. By adding scent, car manufacturers are giving\nconsumers a unique immersive environmental cabin experience \u2013 separate and\nremoved from the noisy, chaotic, and blustery world outside the vehicle.  This enhanced experience can be adapted to\nthe desired experience, mood, or ever well-being the driver or passengers\ndesire. Multi-scent distribution systems can be mapped to other environmental\nparameters within the vehicle such as temperature, lighting, music and seat position\u2026\nto achieve the experience desired.  You\ncan select \u201clet\u2019s get going\u201d to prepare for your workday. Or, you can select\n\u201cunwind and relax\u201d for the drive home in the evening.  You can even select specific scents to\nenhance wellbeing and reduce the possibility of motion or car sickness.  <\/p>\n\n\n\n

Scents have an impact on our mood and well-being.  <\/p>\n\n\n\n

By adding a scent into the product mix, not only can a long-term\nbond be created between a consumer and the brand, but an elevated experience can\nbe achieved as well. There is much scientific evidence that different types of\nscents can induce different moods and feelings. \nFor example, a citrus fragrance such as lemon, is known to be\ninvigorating and can elevate excitement. While lavender is calming and is\ntypically used to help slow down and relax, and even aid in getting to\nsleep.  <\/p>\n\n\n\n

\u201cPeppermint is generally invigorating. \u2018Peppermint scent increases activity in the brain area that wakes us up in the morning,\u2019 says Bryan Raudenbush, a psychologist at Wheeling Jesuit University in West Virginia. His research has shown that exercisers run faster and do more push-ups when exposed to the scent. <\/em><\/p>

Jasmine is a sleep aid. \u2018Our research has shown that the scent of jasmine in your bedroom leads to a more restful night of sleep and a greater level of alertness the following day,\u2019 Raudenbush says. Other labs have found that the scent increases the brain waves associated with deep sleep. <\/em><\/p>

Lavender is generally relaxing. Exposure to lavender scent can decrease heart rate. Use the scent for unwinding at bedtime, suggests Avery Gilbert, a sensory psychologist in Montclair, New Jersey. <\/em><\/p>

Vanilla abets weight loss. Herz finds that it works as a replacement for the pleasure that you would get from eating sweets\u2014but without the calories.\u201d\u00a0\u00a0\u00a0 Psychology Today<\/em><\/p><\/blockquote>\n\n\n\n

Product Placement and Scent Placement<\/p>\n\n\n\n

In today\u2019s hyper-competitive service market, marketers are\nincreasingly adding scent into their product mix. As you enter an upscale hotel\nlobby, and even your specific hotel room, you are now surrounded with the\nestablishment\u2019s \u201csignature scent.\u201d  Using\nscent, they are creating a very unique memory and a strong mental bond between\nconsumer and their brand. In the near future you\u2019ll also be able to select the\nscent of your choice in your room, creating and enhancing the mood you desire\nto be in.  A mood that can change throughout\nthe day \u2013 to awaken you, to energize you, calm you and ultimately relax and\nhelp get you to sleep. <\/p>\n\n\n\n

Scents have always been available, but now with new digital delivery\ntechnologies, specific scents can be delivered when and where marketeers need\nthem \u2013 and within the context of their products and services.  We are well beyond the traditional oil-and-wick\nbased scent distribution platforms.  There\nare now scent technology platforms that can that deliver specific fragrances in\na manner that aligns to the consumer\u2019s mood or elevate their product\nexperience. <\/p>\n","protected":false},"excerpt":{"rendered":"

Scent Is the Untapped Sen … <\/p>\n

\u9605\u8bfb\u5168\u6587<\/a><\/p>\n","protected":false},"author":2,"featured_media":430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[655,656],"yoast_head":"\nScent - the new ingredient that enhances the product experience - Inhalio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scent - the new ingredient that enhances the product experience - Inhalio\" \/>\n<meta property=\"og:description\" content=\"Scent Is the Untapped Sen ... \u9605\u8bfb\u5168\u6587\" \/>\n<meta property=\"og:url\" content=\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Inhalio\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-20T16:42:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-20T16:42:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/inhalio.com\/china\/wp-content\/uploads\/2020\/01\/ride-share-in-line.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1562\" \/>\n\t<meta property=\"og:image:height\" content=\"693\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keith Kelsen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u4f5c\u8005\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keith Kelsen\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u9884\u8ba1\u9605\u8bfb\u65f6\u95f4\" \/>\n\t<meta name=\"twitter:data2\" content=\"5\u5206\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/\"},\"author\":{\"name\":\"Keith Kelsen\",\"@id\":\"https:\/\/inhalio.com\/china\/#\/schema\/person\/ef020eeabaa1077e4a1d4b21f0df8a37\"},\"headline\":\"Scent – the new ingredient that enhances the product experience\",\"datePublished\":\"2020-02-20T16:42:20+00:00\",\"dateModified\":\"2020-02-20T16:42:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/\"},\"wordCount\":1043,\"publisher\":{\"@id\":\"https:\/\/inhalio.com\/china\/#organization\"},\"keywords\":[\"Scent Marketing\",\"scent rideshare\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"zh-CN\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/\",\"url\":\"https:\/\/inhalio.com\/china\/2020\/02\/20\/scent-the-new-ingredient-that-enhances-the-product-experience\/\",\"name\":\"Scent - 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