Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us. \u00a0I remember the clean, fresh scents as kid mowing acres of grass, fishing in the babbling creek, after a thunderstorm, or walking in the house and taking a whiff of the lemon scent of the freshly cleaned kitchen.\u00a0 These Fresh scents and others remind me of something new\u2026like a new year. Welcome to 2018!<\/p>\n
Many people either don\u2019t understand or often underestimate the\u00a0impact of Scent.\u00a0 A favorable\u00a0scent<\/a>, like\u00a0Fresh, goes a long way to good mental health.<\/p>\n \u201cWant to boost your mood or stir up old\u00a0memories<\/a>? Try using\u00a0your nose\u201d recommends Psychology Today in their blog, \u201cThe Power of Scent\u201d.<\/p><\/blockquote>\n What we do know is that any fragrance\u00a0can evoke positive or negative\u00a0psychological states. Research has proven that Scent creates or amplify moods and even evoke memories. A \u201cFresh Start\u201d is to begin with a new and clean beginning, which is why FRESH is our first Scent Narrative of the New Year!<\/p>\n Recent studies (quoted in earlier Scent Narrative\u2019s), have shown that there was a swing in the last two years to more Fresh Scents. \u00a0The Fresh fragrance family captures the scents of fresh-cut grass, citrus or the aromas of water notes such as the Scent of charged wet air after a thunderstorm or the scent of warm aquatic sea breeze in the summer.<\/p>\n The memories of happiness it evokes creates joy in the moment. The fact the trend is towards Fresh makes some behaviors potentially predictable.\u00a0 It even has begun to define a group of people by its very nature.<\/p>\n If you go to Instagram, you\u2019ll see there\u2019s a whole category called \u201cFreshies<\/em>\u201d. The profile is of a young millennial woman whose an achiever with \u201ca stressful job and a calendar full of SoulCycle\u2122 classes\u201d.\u00a0 She rejects the \u201csuper-heady fragrances\u201d of Boomers or Grandma\u2019s \u201cPowdery Scent\u201d. \u00a0She has matured beyond the \u201cfruity body mists smelling like her high school BFF\u201d. \u00a0Freshie<\/em>s prefer the lean and clean Scents that are citrusy, light, airy, and, obviously, fresh.<\/p>\n Given the multiple meanings of\u00a0Fresh<\/em>, it\u2019s a term that might be interpreted differently according to culture, language, context, age, and experience. First, let\u2019s clarify what we mean by \u201cfresh.\u201d It\u2019s the refreshing and natural scents that occur naturally in nature.\u00a0 A fresh fragrance is considered invigorating, nature inspired, reminiscent of early morning air or sea breeze. It is typified by green or citrus notes[i]<\/a>.<\/p>\n The interpretation of\u00a0fresh<\/em>\u00a0in the Scent industry is as synonym of\u00a0cool<\/em>\u00a0and antonym of\u00a0warm<\/em>.\u00a0 This\u00a0suggests that the psychological dimension might be associated with temperature. Thus,\u00a0cool<\/em> fresh Scent, <\/em>would correspond to scents typically encountered in the cool season, while\u00a0warm fresh Scent<\/em>\u00a0would be evoked by odors found in nature during summer.<\/p>\n Sensory ratings on a scale of freshness are difficult to obtain, as the fresh dimension of olfactory perception is not well researched.\u00a0 Yet. Psychophysical studies aimed at quantifying the relationship between Fresh and Tenacity are still being studied.<\/p>\n Sensory maps of scents are investigated in In Zarzo\u2019s breakthrough work,\u00a0 Perceptual Freshness Correlated with Substantivity<\/a>, attempting to further understand the psychological aspects involved in the perception of refreshing Scent character.\u00a0 The main target of his work is to study the correlation between Fresh and substantivity. The relationship is well established in perfumery.\u00a0 At descriptive level as the industry\u2019s definition of Fresh is as follows:<\/p>\n \u201cThe parameter that measures the lasting property of a material when applied on the skin is called substantivity<\/em> or tenacity<\/em>. It is well known by perfumers that citrus and green notes are perceived as fresh and they tend to evaporate quickly\u2026In this work, it was found that the correlation between fresh odor character and odorant substantivity is quite strong (r<\/em>\u00a0= \u22120.85). \u2018Fresh\u2019 is sometimes interpreted in perfumery as \u2018cool\u2019 and the opposite of \u2018warm\u2019. This hypothesis is rather simplistic but it may provide a new insight to better understand the perceptual space of scents.\u201d Manuel Zarzo<\/a><\/p><\/blockquote>\n Fresh is a whole new science for Scent.\u00a0 In \u201cThe Art of Scent<\/em>\u201d, fragrance expert\u00a0Chandler Burr<\/a> says that \u201cFresh\u201d is more conceptual than actual.<\/p>\n \u201cIt\u2019s pure luminescence, or light turned somehow into scent. \u00a0New materials, including some terrific fragrance molecules, have allowed scent artists to create them\u2026Clean scents allow women to communicate themselves in a sharper, more clearly defined way than classical fragrances.\u201d Chandler Burr<\/a><\/p><\/blockquote>\n Christopher Bergland<\/a> author of <\/strong>The Athlete’s Way<\/a>, has found a link between Fresh and the Mindset of Peak Performance:<\/p>\n \u201cI first discovered the link between olfaction and athletic performance when I started running as a teenager in the early 1980s. In\u00a0The Athlete’s Way<\/em>, I have a section on the power of olfaction and ritualization that I used in\u00a0competition<\/a>\u00a0to create an energized and optimstic\u00a0mindset for peak performance in sports competitions. On\u00a0page 86<\/a>, I describe the power of olfactory memories linked to a time, place, mindset, and behavior from my personal perspective.\u201d<\/p><\/blockquote>\n Fresh Scents can make you happy! Scents like newly-cut grass, citrus can all make you more joyful.<\/strong> Last month, HuffPost (Dec 06, 2017) offered \u201c11 Scents That Can Do Wonders For Your Well-Being<\/em><\/strong>\u201d, that offered these insights:<\/p>\n \u201cScent researchers found that a chemical released by a newly-mowed lawn can make people feel\u00a0joyful and relaxed<\/a>. The aroma may also\u00a0prevent mental decline as you grow older<\/a>.\u201d<\/p>\n \u201c<\/strong>Scents like lemon and orange are not only well-known for their Vitamin C properties, but simply sniffing the fruit can help\u00a0boost energy and alertness<\/a>.\u201d<\/p><\/blockquote>\n Fresh Scents can elevate your mood in any given situation. What a great way to set a context for your New Year. Hmmm the fresh smell of success! Happy New Year!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" FRESH FRAGRANCES\u00a02018 Fre … <\/p>\nFRESH IS THE SCENT OF THE YEAR<\/h2>\n
HERE COMES THE \u201cFRESHIES\u201d!<\/h2>\n
FRESH MEANS NATURAL<\/h2>\n
WHAT IS FRESH SCENT IN PERFUMERY?<\/h2>\n
FRESH IS SOMETHING NEW FOR THE INDUSTRY<\/h2>\n
FRESH = PEAK PERFORMANCE<\/strong><\/h2>\n
FRESH = HAPPINESS<\/strong><\/h2>\n
HAPPY NEW YEAR!<\/h2>\n
[i]<\/a> Thiboud M. Empirical Classification of Odors. In: M\u00fcller P.M., Lamparsky D., editors.\u00a0Perfumes: Art, Science, and Technology.\u00a0Elsevier; New York, NY, USA: 1991. pp. 253\u2013286.<\/h6>\n