Road Rage

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20 Feb: CAR SCENTS WITH A SENSE OF SMELL

CAR SCENTS AND THE AWARE CAR Car Scents have always been important in the experience, now they can smell.  Now, Scent and the interior experience in automobiles is about to get interesting. As we progress in to a new era of technocentric automobiles, cars are gaining senses and new awareness. …

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29 Jan: Keith Kelsen Scent Narrative: Mobilizing Molecules

Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”.  Automakers are making a massive shift in how cars are perceived and experienced. It is happening to “shift moods” and provide “wellbeing” inside the vehicle. We have discussed…