molecules

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29 Jan: Keith Kelsen Scent Narrative: Mobilizing Molecules

Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”.  Automakers are making a massive shift in how cars are perceived and experienced. It is happening to “shift moods” and provide “wellbeing” inside the vehicle. We have discussed…

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25 Aug: Keith Kelsen’s Scent Narrative: Molecules of Scent Part 1 

Molecules are small but mighty. Molecules play a massive role in humanity. They have saved billions of lives (R-C9H11N2O4S Penicillin), been the alchemy of technology (Si Silicon), wreaked environmental havoc (CO2 Carbon Monoxide), and have made the world a happier place (C2H6O Methanol as in Alcoholic Spirits). It’s probable that…