29 Jan: Keith Kelsen Scent Narrative: Mobilizing Molecules

Mobilizing Molecules Means Scent in Vehicle Mobilizing Molecules means that Scent has entered the Automotive food chain. The next generation automobile will not be “your father’s Oldsmobile”.  Automakers are making a massive shift in how cars are perceived and experienced. It is happening to “shift moods” and provide “wellbeing” inside the vehicle. We have discussed…


15 Dec: Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail

Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent on Virtual Reality. From mitigating nausea (VR sickness) to creating a “holodeck” realistic experience, Scent rules.  Scent is playing a major role in retail now. …