Blog

Keith Kelsen’s Scent Narrative: Happy Fresh New Year 2018

FRESH FRAGRANCES 2018 Fresh fragrances are leading the industry trend, foretelling a new year of optimism and happiness, emotions that fresh Scents brings to us.  I remember the clean, fresh scents as kid mowing acres of grass, fishing in the babbling creek, after a thunderstorm, or walking in the house and…

0

Keith Kelsen’s Scent Narrative: Happy Scent Holidays

Happy Scent Holidays! Homecoming for the holidays recalls that sweet smell of home; but what is that for everyone?  The Scent Narrative has often profiled worldwide customs of many people.  I thought about the home I grew up in more so than what my children have experienced.  I started my…

0

Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail

Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent on Virtual Reality. From mitigating nausea (VR sickness) to creating a “holodeck” realistic experience, Scent rules.  Scent is playing a major role in retail now. …

0

KEITH KELSEN SCENT NARRATIVE: FRESH SCENT MAY DOMINATE MILLENNIALS IN 2018

NEW REPORT DETAILS FRESH SCENT PREFERENCES IN THE REAL WORLD Fresh Scent is the new preference for the under 35-year-old market, a surprise to the industry.  A new (unreleased independent report) shows a strong sampling of what are called “fresh” fragrances as the preference of the key under 35-year-old marketplace. …

0