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Keith Kelsen’s Scent Narrative: Scent & Virtual Reality Retail

Scent in Retail Scent & Virtual Reality Retail may seem an odd combination. However, in previous Scent Narratives, we have discussed the impact of Scent on Virtual Reality. From mitigating nausea (VR sickness) to creating a “holodeck” realistic experience, Scent rules.  Scent is playing a major role in retail now. …

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KEITH KELSEN SCENT NARRATIVE: FRESH SCENT MAY DOMINATE MILLENNIALS IN 2018

NEW REPORT DETAILS FRESH SCENT PREFERENCES IN THE REAL WORLD Fresh Scent is the new preference for the under 35-year-old market, a surprise to the industry.  A new (unreleased independent report) shows a strong sampling of what are called “fresh” fragrances as the preference of the key under 35-year-old marketplace. …

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Keith Kelsen’s Scent Narrative: Survival Strategies for Commuting

Commuting is the worst part of a day. Drive-time commuting is an evil experience unless you enjoy the feeling of being trapped. Nevertheless, people tend to downplay it, in a phenomenon called “commuter’s bias”.  According to a team of researchers writing in The Harvard Business Review, most people with long commutes…

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Keith Kelsen’s Narrative of Scent: Time Travel Through Scent

Scent can transport you back through time.  Time travel through Scent? I think that I have experienced it, myself.  As a kid, our family would visit my grandmother’s house at least one or two times a month.  She lived in Solvang, a Danish town near Santa Barbara.  We always had…

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