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KEITH KELSEN SCENT NARRATIVE: FRESH SCENT MAY DOMINATE MILLENNIALS IN 2018

NEW REPORT DETAILS FRESH SCENT PREFERENCES IN THE REAL WORLD Fresh Scent is the new preference for the under 35-year-old market, a surprise to the industry.  A new (unreleased independent report) shows a strong sampling of what are called “fresh” fragrances as the preference of the key under 35-year-old marketplace. …

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Keith Kelsen’s Scent Narrative: Survival Strategies for Commuting

Commuting is the worst part of a day. Drive-time commuting is an evil experience unless you enjoy the feeling of being trapped. Nevertheless, people tend to downplay it, in a phenomenon called “commuter’s bias”.  According to a team of researchers writing in The Harvard Business Review, most people with long commutes…

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Keith Kelsen’s Narrative of Scent: Time Travel Through Scent

Scent can transport you back through time.  Time travel through Scent? I think that I have experienced it, myself.  As a kid, our family would visit my grandmother’s house at least one or two times a month.  She lived in Solvang, a Danish town near Santa Barbara.  We always had…

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Keith Kelsen’s Scent Narrative: Scent and Science Fiction

Scent and science have combined; the science fiction of yesterday is now science fact.  Scent is the next big thing in both Virtual Reality (VR) and Augmented Reality (AR).   These “reality shifters” become even more real when emphasized with Scent.  In both VR and AR, immersion is key to the…

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